Client: Designing With Elements / Contract: December 1, 2022 - April 1, 2023

Title/Contract Objective: Marketing Design Director (Digital + Print) / Refresh the existing brand through the creation of new social media content (images/reels), and the development of a posting strategy and narrative. Design and create new print collateral including the 2023 Catalog, new Trifold Brochures, large format retail signage (standee, storefront, a-frame), business cards, and stickers. Complete and launch the new marketing collateral (digital + print) in preparation for the upcoming spring season. Create, implement, and track the social media content and strategy to ensure an increase in brand visibility, brand engagement, and increased traffic to the company website. All social media links and QR codes lead prospective clients to the company website page containing a form to schedule a free design consultation. I tracked KPI’s through the CRM that the company was currently using, (Insightly), and through SMM’s, (IG Analytics, Meta Business Suite, Hootsuite.) I monitored the performance of the printed materials through the use and tracking of dynamic QR codes located on all printed collateral as part of the design.